Andrex is a British brand of toilet paper and moist toilet tissues, manufactured by the multinational corporation Kimberly-Clark. Launched in the United Kingdom in 1942, it was one of the first brands to mass-market two-ply toilet paper, positioning itself in the premium segment. Its brand recognition is inextricably linked to its famous mascot, a Labrador Retriever puppy, which was introduced in television advertising campaigns starting in 1972 and has become an icon associated with the product's softness. Among its most notable accolades, Andrex holds a Royal Warrant, certifying it as an official supplier to the British Royal Household, a testament to its status and perceived quality. A market leader in the UK for decades, the brand is known in many other countries, including Italy, under the name Scottex, with which it often shares the puppy iconography.