Antonio Arcidiacono is an Italian executive and engineer, known for his leading role in the media technology and telecommunications sector internationally. He currently holds the position of Director of Technology and Innovation at the European Broadcasting Union (EBU-UER), where he leads the technology strategy for European public service media. Prior to his appointment at the EBU, he gained extensive experience at Rai, contributing significantly to the digital transition and innovation. His career is focused on the development and adoption of advanced standards such as Ultra High Definition (UHD), High Dynamic Range (HDR), and 5G technologies for content distribution. His work aims to ensure the sustainable evolution of the media ecosystem. For his significant contribution to the industry, he has been named a Fellow of the Society of Motion Picture and Television Engineers (SMPTE), one of the most prestigious professional recognitions in the field of media engineering.