Antoine Sire is a French business executive and writer, known for his long career in the field of communication and his expertise in film history. He held the position of Director of Communications for the banking group BNP Paribas for many years, defining its global image and brand strategy. After a period with the Havas agency, he returned to BNP Paribas in 2017 as Head of Company Engagement, managing its corporate philanthropy and social responsibility initiatives. A film enthusiast and historian, he is the author of the non-fiction book "Hollywood, la cité des femmes" (2016), a work that analyzes the pivotal role of women in the early days of the American film industry. For this book, he received the Prix du livre de cinéma from the Centre national du cinéma et de l'image animée (CNC). In 2021, he was made a Knight of the Legion of Honour for his contributions in the fields of communication and culture.