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Poster for Gentlemen Prefer Blondes

Gentlemen Prefer Blondes

1953

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A Trojan horse clad in Technicolor and diamonds. No definition is more fitting for the dazzling, and only seemingly innocuous, cinematic creature that is Gentlemen Prefer Blondes. To dismiss it as a simple, saccharine musical from Hollywood's golden age would be a critical blunder of colossal proportions, the equivalent of mistaking a Jeff Koons sculpture for a Happy Meal toy. Beneath the lacquered surface, orchestrated with the mastery of a supreme puppeteer by Howard Hawks, beats a cynical heart, a ruthless treatise on the transactional nature of human relationships in boom-era America, all masked by a comedy of errors so light it seems to float on air.

Hawks's genius, from an auteur who always sculpted female figures of astonishing modernity (think Bacall in The Big Sleep or Russell in His Girl Friday), lies here in taking the sharp, satirical source material of Anita Loos's novel and, rather than dulling its edges for the masses, sublimating it into a metatextual device. The film doesn't just tell the story of two showgirls on the hunt for husbands; it stages the very performance of femininity itself. Marilyn Monroe, in the role that would consecrate her as an eternal icon, doesn't simply play Lorelei Lee; she plays the 'dumb blonde' archetype with an almost Brechtian self-awareness. Lorelei is not stupid. She is a master strategist, a Machiavelli in an evening gown whose naïveté is a weapon sharpened with surgical precision. Her famous line, "Don't you know that a rich man is like a pretty girl? You don't marry him just because he's rich. You marry him because he's a rich man," isn't a gag; it's the programmatic manifesto of a capitalist logic applied to the sentimental sphere, a logic that the film, far from condemning, observes with an almost anthropological amusement.

Lorelei is both product and purveyor of the American Dream, a glamorous, hyper-feminine version of the Horatio Alger story, where the social climb is achieved not through hard labor in a factory, but through the impeccable management of one's own symbolic and sexual capital. Her obsession with diamonds is not mere greed; it's a lucid understanding of their nature as a safe-haven asset, an anchor of stability in a world of volatile feelings. In this, the film anticipates by decades certain currents of feminist thought that would analyze marriage as an economic contract. Her performance in the "Diamonds Are a Girl's Best Friend" sequence, choreographed by a divinely inspired Jack Cole, is a moment of pure cinema that transcends the narrative. The shocking pink gown by William Travilla, the theatrical set, the tuxedoed suitors moving like automatons: it all combines to create a pop art icon before Pop Art even had a name, an image so potent it has been cited, paid homage to, and parodied ad infinitum, from Madonna to Margot Robbie.

But the film is no solo for Marilyn. On the contrary, its true center of gravity, its pragmatic, beating heart, is Jane Russell's Dorothy Shaw. If Lorelei is the dream, Dorothy is the reality. She is the true 'Hawksian woman': ironic, independent, down-to-earth, possessed of an earthy sensuality and a caustic wit. Their friendship is one of the most beautiful and authentic ever portrayed on screen, a sisterhood built on unshakable loyalty and a tacit mutual understanding. Their opening duet, "Two Little Girls from Little Rock," is the keystone of the entire narrative edifice, establishing their past, their aspirations, and their pact of mutual aid. There is no rivalry between them, only a perfect synergy. Dorothy never judges Lorelei's pragmatism; on the contrary, she protects her, acting as her shield and her critical conscience, while Lorelei, in her own way, secures the possibility of a comfortable future for them both. Their dynamic prefigures the female buddy comedies that would arrive decades later, but with a grace and wit that have rarely been matched.

Hawks, for his part, delights in subverting expectations and the male gaze. The sequence in which Dorothy sings "Ain't There Anyone Here for Love?" surrounded by the men's Olympic team is a masterpiece of inversion. In an era dominated by the Hays Code, which imposed rigid standards on the depiction of sexuality, Hawks transforms a potentially prurient scene into an exploration of female desire. Dorothy is not a passive object to be admired; she is an active subject who observes, appraises, and discards the male bodies, reduced to pure, clumsy, disinterested masses of muscle, more focused on their own athletic performance than on her. It is a scene of audacious and subtly radical comedy, in which the male body is objectified with the same casualness typically reserved for the female form.

The entire film is built on a delicious artificiality. The transatlantic voyage has nothing of the realistic about it; it is a floating stage, a non-place where identities can be performed and exchanged. The interiors, with their saturated, primary colors, do not seek realism but stylization, as if to underscore that we are witnessing a fable, a modern parable. This aesthetic, which owes a great deal to the genius of cinematographer Harry J. Wild, creates a hermetic world, a shimmering diorama in which the laws of physics and common morality are suspended. Even the farcical plot, involving a private detective, a stolen tiara, and a lecherous old millionaire (Charles Coburn's "Piggy"), is but a pretext, a commedia dell'arte mechanism to set the characters in motion and reveal their true natures.

Placed in its historical context of 1950s America, the film becomes a cultural document of exceptional importance. It is the swan song of unbridled post-war optimism, an ode to nascent consumerism and the unshakeable faith in the power of money as the measure of all worth. And yet, beneath this celebration, a certain disquiet slithers through—an implicit critique of a society that compels women to use their bodies and their wits as their only tools for advancement. Gentlemen Prefer Blondes is not a feminist film in the modern sense of the term, but it is undeniably a film about women and the survival strategies they adopt in a patriarchal world. It is a work more complex and layered than its reputation as pure entertainment might suggest. It is a musical comedy with the depth of a social satire, an explosion of visual joy that conceals a soul of adamantine cynicism—much like a diamond: beautiful, unbreakable, and terribly cold.

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